Source: Governor’s office.### Governor Jim Douglas and Vermont Agriculture Secretary Roger Allbee will visit France in early September as guests of the French government and at the request of the French Embassy. The purpose of the visit is to investigate potential markets, export/import opportunities and resource exchange for Vermont agricultural producers. Building on a long history of shared agricultural practices and methodology, this study tour will facilitate an exchange of ideas and systems that can mutually benefit both countries.“France has a system in place based on geographic indicators supporting its agriculture industry and that fosters economic development. Vermont is in a unique position to move forward with a similar model,” said Governor Douglas. “Through this system of “terrior” or taste of place, France has been able to better isolate themselves from commodity pricing in food production – similar to what many Vermont producers are trying to accomplish here.”In the past few years, there has been great consumer demand for and support of the Buy Local initiative in Vermont. A taste of place or geographical indicator within the state’s food systems is a logical next step. “As people become more concerned about knowing where their food comes from and how it is grown, this model could have significant and positive economic impacts for Vermont producers,” Governor Douglas said. “We need to continue to do everything we can to support Vermont agriculture, and that includes exploring new opportunities and learning from successes elsewhere,” he added.Vermont and France have many similar characteristics agriculturally. Vermont is now known for its artisanal cheeses – many of them national and international award winners. Cheesemaking is a value-added, growth industry for the state. Many of Vermont’s artisanal cheesemakers owe their growth to France where they have studied the French model and brought those skills back home.And perhaps the best example of Vermont’s unique position to capitalize on the geographical indicator model is maple syrup. When people think about Vermont they think of maple. Not only are maple products value-added for producers, but they draws tourists from all over the world – further benefiting the Vermont economy.The study trip will involve meetings and exchanges with top level French agricultural officials including Bruno Le Maire, Minister of Agriculture and Michel Mercier, Minister of Rural Development.
19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Susan Dyer Susan is the Communications Director for the Heartland Credit Union Association, the trade association for credit unions in Kansas and Missouri. She has been a part of the marketing and … Web: HeartlandCUA.org Details That’s right. I compared marketing and communications efforts to wearing braces. Stay with me here.I have #adultbraces. It’s painful, awkward, time-consuming and annoying. But the end result will be (better be!) straight teeth, a healthy smile and aligned bite.It doesn’t happen overnight. In fact, it takes years. And it’s a process that requires time, flexibility and constant monitoring. Just like your communications efforts.It takes months, even years to see results.Teeth don’t move in a week…it takes years. Your communication efforts take time too. So does rebuilding your reputation after a crisis, creating awareness about your brand, or building an online community to engage your audience.Anyone who expects results after one month does not understand the marketing and communication process.It takes monitoring and maintenance.For the last 21 months, I have visited the orthodontist every three to four weeks. These visits last anywhere from 10 minutes to an hour and involve everything from teeth molds and consultations to pulling teeth and tightening wires.Just like your campaign, you have to constantly monitor what you are doing. Sometimes it takes five minutes. Sometimes it takes longer. Monitoring ensures you are on track and on target to meet your goals.You may have to adjust.When I started this process, the goal was two years to a perfect smile. After 15 months, it was obvious that wasn’t going to happen. The orthodontist had to re-evaluate and try something else.Be flexible. If it’s not working, don’t keep doing it. You may have to adjust your strategy and revise your plan.You are never done.My orthodontist recommended I wear a retainer every night, after my braces come off. This will help prevent my teeth moving in the future.While a certain campaign may be complete, ongoing brand awareness (even if it’s minimal) is important to keep your brand relevant and top of mind when a consumer is ready to take action. read more