in the process of cigarette brand sales, operators will encounter a variety of problems, which require operators from the market point of view to overcome. In short, the cigarette brand cultivation is an important work, is to achieve the level of cigarettes, a strong guarantee. However, the work of brand cultivation can not be completed overnight, it requires hard work, the need to think in a specific combination of awareness and action in two areas to do this work. Customer manager as the customer management staff, the main force of marketing service, how to define the marketing idea, do recommend brand publicity, enhance brand cultivation skills, personal think should conscientiously do the following:
one is to continue to learn new marketing knowledge. First of all to know and master all the industry in the marketing strategy and dynamic work in different periods; second is to continuously strengthen the marketing knowledge and skills to improve their comprehensive ability, adapt to the new development requirements of the industry, not at work caused by passive.
two is to analyze the market and active marketing. Fully understand the customer’s cigarette business, inventory, cigarette brand display layout, from the details of the sales of different customers. Choose a high degree of credibility, operation position is good, the flow of people is relatively large customers in different areas, with emphasis to help and guide the cigarette brands, to promote customers in the management ability and enhance the level of management.
three is to grasp the actual situation, understand the level of consumption in the regional market. Customer manager to fully grasp the market environment factors, such as income, consumption, population flow, combined with the actual market, the premise does not deviate from the customers subjective opinions, looking for new sales opportunities and business guidance for customers, at the same time to urge customers to respect the laws of the market, to dispel the illegal operation of thought.
four is to pay close attention to the customer’s business dynamics. Usually with customers closer together, understand the purchase customers of each cycle, the brand is out of stock, instead of whether the brand new brand sales list. At the same time, we should conscientiously do a good job of cigarette moistureproof, fire prevention, prevention and publicity, and strive to create a harmonious relationship between customers and customers, to promote customer loyalty and dependence on the company to improve.
want to do a good job related to the cultivation of the brand, naturally also need to start from a number of aspects, so as to be able to do more work. So, if you are the owner of a retail store, after understanding the contents of the small group introduced, and now if you want to do a good job related to the cultivation of tobacco brands, you know how to carry out it?