Ali announced 5 days sales of special purchases for the Spring Festival Festival sold 2 billion 100

Phoenix Technology News

news February 1st, Alibaba United first financial business data center (CBNData) released the first "big data China special purchases for the Spring Festival report, Ali centralisms within 5 days of special purchases for the Spring Festival sale, consumers bought 2 billion 100 million pieces of special purchases for the Spring Festival goods accounted for 70% of the mobile terminal.

 

sell 2 billion 100 million goods moving side accounted for 70%

data show that in January 17th January 21st Ali during the festival of Chinese special purchases for the Spring Festival, Taobao, Tmall, Juhuasuan accumulated from the village and Amoy buy 2 billion 100 million per person to buy special purchases for the Spring Festival, 1.5 pieces of special purchases for the Spring Festival. Among them, 70% orders are completed by the mobile terminal, 15% orders from the village, 90 and 80 consumers, jointly contributed 81% of the orders, young consumers are still the main consumers of special purchases for the Spring Festival.

during Ali clothing and food special purchases for the Spring Festival Festival, the consumption of more than half, but the proportion is declining, and some new year goods such as maternal and entertainment services has increased, showing that people’s consumption has become more diversified for special purchases for the Spring Festival.

rural consumption rose three times

special purchases for the Spring Festival

the country more than 12000 rural service station in Taobao Ali Festival special purchases for the Spring Festival than usual consumption, an increase of 331%, the average for each order is 262 yuan, compared with December 2015 pen price 121 yuan, an increase of 141 yuan, an increase of 117%.

Ali data show that rural consumer groups showed a network structure more youthful, pan 95 became rural online shopping new forces, this age consumption higher than the national average of nearly doubled, these young people prefer to buy clothing, beauty, home appliances and service products, purchase accounting for the higher than the other age.

big data report released Chinese special purchases for the Spring Festival ten nouveau riche village, Shandong accounted for three seats. –

1, Shandong Ling town in West Village

2, Guizhou Yuping community service point

3, Shandong Ling Yang Zhen Da Si Cun

4, Jiangsu Dong Xiao Dian Xiang Xie Wei Cun

5, Henan Hua Yang Licun community service station

, 6 town and village in the town of Zhejiang.

7, Sichuan Changgou village service station

8, Shandong Shewopo town of Lotus Village

9, Hunan Xiangjiang Xiang Miao Zi Yuan Cun

10, Anhui bridge community service station

food, clothing the most popular

Chinese large special purchases for the Spring Festival data report, food commodities sales than usual growth of 165% in food consumption in the proportion of special purchases for the Spring Festival after clothing, far higher than the electrical appliances, beauty accessories, supplies and other Home Furnishing category, that is people with absolute taste buds to consider special purchases for the Spring Festival heavy.

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