Poor travel network Shaw difference the initial user is the key to build an online travel community

[introduction] now outbound tourism has become an important way for people Chinese, and as more and more travelers began to travel, poor travel network is becoming more and more known by the people.

 

Tencent technology Zhu Xudong reported on January 7th

now outbound tourism has become an important way for people Chinese, and as more and more travelers began to travel, poor travel network is becoming more and more known by the people.

was established as a 10 year online travel community, poor travel network located in Chinese overseas travel from the beginning. The object of its service is from the development of foreign students to all tourists who are now interested in outbound travel, covering the scope of the development from the beginning of Europe to the world.

travel network founder, CEO Shaw told the Tencent of science and technology, the poor travel network has about 5 million registered users, this year a small annual income of tens of millions of yuan.

Although

registered users and revenue in traffic, poor travel network has a certain scale, but many users still think this is like a small website". Because of poor travel online user is maintained a very close relationship, the community atmosphere is also very friendly, so that new users can quickly integrate into them, and feel that they are part of a community.

Xiao Yi said that the atmosphere of mutual help is the most fundamental poor travel network of things, he also shared his Tencent and technology community and experience in the poor travel network commercialization.

create an ideal community atmosphere: the initial user is the key

in 2004, studying in Germany, Shaw because of their own travel experience, decided to do an online travel forum. When the target user is poor travel network mainly like his students in Europe, to help these people exchange cheap self-help travel experience and travel information.

The initial location of

poor travel network will determine the site of the atmosphere, the most important is the target of "students" crowd. The characteristics of the students is plenty of time, so they are the main crowd of travel, but also have time to share travel experiences, poor swim in the online answer other people’s questions, it’s very important for a UGC type of community.

another important thing about the UGC community is the quantity and quality of content. Because Europe in all major countries have a large number of China students, so the poor travel online on European tours of the information is very rich and authentic.

can be said that the initial user poor travel network has a direct impact on the poor travel network travel community atmosphere. Another important point is that until 2008, Shaw returned, 4 years before the poor travel network by a person he operation (of course there are forum moderator help), it also makes operation thinking poor travel network is very uniform. Poor travel network first staff Zhou Tong is the earliest one of the poor travel network user, which is very conducive to the protection of the poor travel network community atmosphere.

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