CROWN VIRUS OUTBREAK: EFFECTS ON GLOBAL TOURISM AND SUCCESSFUL RECOVERY AND RESISTANCE MEASURES Strategic break Given that the tourist product leisure (relaxation in leisure time, rest, sun-sea), the most vulnerable with the emergence of a pandemic, it is necessary to highlight in the foreground messages about the normalization of the situation. Also a smaller number of visitors to a destination that was perceived as overcrowded last year can be a good basis for creating a message about the opportunity to visit without the unbearable crowds. It is also recommended to maintain constant B2B contacts through video conferencing, webinars with business partners. This way we need to inform them directly about the real situation in the destination. And what is inevitable are specially created packages for target market groups with attractive prices. A money back guarantee is a hard-to-bear measure for small businesses. However, the possibility of “rebooking” (transferring reservations at no additional cost), greater flexibility in terms of cancellation deadlines, can help prevent reservations from being canceled en masse. Significant markets severely affected by the epidemic What can accommodation owners do? According to experts, the turning point when the recovery of the travel market will begin will be summer months. Not for the reason that the virus will disappear, no one dares to say, but for the sake of changing the state of human behavior. Good thinking and a thorough analysis of the situation are the first steps that every serious tourist destination, every serious tourist country must take right now. Breakpoint We need to think carefully about the new strategy for the ‘post corona era’. We need to refresh, change the tourist product. Launch new products. In doing so, everything we have learned in this crisis and all the new trends affecting tourist travel should be taken into account. Author: Nedo Pinezić, www.nedopinezic.com Marketing measures Dr. Eran Ketter, expert in tourism safety, crisis management, crisis researcher and advisor to the Ministry of Tourism of Israel: Here I must note that the measure “Tourism Week is worthwhile”, which was launched before this crisis, not related to the current situation, is actually a “full hit” of the governing body of tourist Croatia. So the first measure concerns passengers, carriers, transport infrastructure. The second measure should refer to hosts, caterers (hospitality sector). They need to ease the cost side of bearing the burden of the crisis. This primarily applies to temporary tax, fiscal and parafiscal reliefs and marketing subsidies. Crisis management and measures “Tourist travel is declining globally. It is quite clear that the coronal virus pandemic is already causing great damage to tourist trips. Almost all forms of travel are affected, with airlines and cruise companies being the most affected. Airlines were particularly hard hit because they were left without a “cash flow” from the day of booking until the flight. It is this money supply that allows them to survive on low tariffs. In addition, city hotels in well-known tourist destinations in countries with a growing number of confirmed cases of coronavirus infection, show lower occupancy by 20, 40 and more percent” When a crisis situation like the current one occurs, the traditional way of managing does not help. In crisis situations, constant interaction with stakeholders in tourism, daily monitoring of the situation and the adoption of measures that can mitigate the consequences are needed.. The first measure to be taken is to turn to the domestic market and strongly support tourism trends in domestic tourism. Dr. Eran Ketter predicts that the few affected countries will recover relatively quickly, within a few weeks to a few months from the “breaking point”. Heavily affected countries will recover for a year. When compared, not exactly similar but instructive situation, which Egypt went through, the recovery took longer and still lasts. Before the “Egyptian Spring”, Egypt hosted 40 million passengers a year. With the escalation of unrest, violence, especially against tourists, coups in power, that number of arrivals dropped to 5 million. China is the largest emitting market and the third receptive market in the world. South Korea is among the ten most important emitting markets, and Italy is the third receptive tourist market in Europe for overseas travelers. Italy is also an important emitting market. Developments in these countries alone are hitting the global travel industry hard. Newly affected countries and regions are emerging day by day, where passenger traffic in both directions is also slowing down. Until then, the emergency situation will become regular, certain behaviors will be adopted and summer brings optimism and the will to get out of the daily routine and isolation. People want to get back to their lifestyle so travel will start to recover as well. Recovery time of tourist destinations With the recovery strategy, they managed to raise the number of arrivals to 12 million in a few years. (We in Croatia also know what war conflicts bring and how long it takes for tourist traffic to recover). Fortunately, the situation with the crown is not the same as the situation with violence, war and long-term instability. However, some measures to overcome the crisis and recover as quickly as possible are recommended in this case as well. Due to the force of circumstances, we were given a “strategic break”, a time when we have to think about how to further design our tourist offer (applies to all tourist destinations). How to prepare for the “day after” campaign? Live transmissions of the atmosphere of everyday life through social networks significantly contribute to this. If messages are sent about the normal circulation of people in the space without wearing protective masks, if it is clear from everything that we are in the phase of “business as usual”, it will have a positive effect on creating an image of the destination. Social networks are a very important channel. The most important.
The man, recognized by the Straits Times as one of the Asians of the Year in 2018, often took to his Twitter account @Sutopo_PN, which still has more than 200,000 followers to this day, to share up-to-date information on disasters. He was also known among journalists for his data-based answers during media briefings.”The public has expressed dismay over the ‘crisis management speech’ of Pak [Health] Minister Terawan [Agus Putranto]. What he said was right, but the way he expressed it did not convince the public,” Ismail of Drone Emprit said.TREN penyebutan ‘Sutopo’ meningkat sejak 2 Maret 2020.Ini saat yang sama ketika Presiden @jokowi mengumumkan ada 2 orang penderita #COVID19 dari Depok. pic.twitter.com/eYiwHUdj3x— Ismail Fahmi (@ismailfahmi) March 4, 2020As an example, he quoted a tweet from musician Ananda Badudu that read, “We all miss the late Pak Sutopo”. The tweet, which has been retweeted almost 50 times, was posted in response to another tweet criticizing Terawan’s press briefing on the confirmed coronavirus cases.Meanwhile, Twitter user @bawonot wrote, “With all due respect, Mr. Terawan [and all government officials] should have learned one or two things from the late Mr. Sutopo’s playbook on how to handle public communication properly. There is a time and place for jokes and [unnecessary] comments, Sir.”With all due respect, Mr. Terawan (and all goverment officials) should have learned one or two things from the late Mr.Sutopo’s playbook on how to handle public communication properly.There are time and place for jokes and (unnecessary) comments, Sir.🤦♂️— Tejo B. (@bawonot) March 2, 2020User @goldydharmawan tweeted, “In a critical time like this, I miss Pak @Sutopo_PN. The one who can publicly explain things as clearly as possible in the easiest manner that most people can comprehend.”In a critical time like this, I miss pak @Sutopo_PN.The one who can publicly explain things as clearly as possible in the easiest manner that most people can comprehend.— Goldy Dharmawan (@goldydharmawan) March 2, 2020 The government’s recent handling of COVID-19 has spark nostalgia online for the late National Disaster Mitigation Agency (BNPB) spokesperson Sutopo Purwo Nugroho, who dedicated his life to relaying information to the public when disasters struck.Big data consulting company Drone Emprit founder Ismail Fahmi said on his Twitter account that tweets about the late Sutopo had spiked since President Joko “Jokowi” Widodo confirmed Indonesia’s first two cases on Monday.Sutopo gained renown as a source of reliable information during the country’s bleakest moments, even after he was diagnosed with stage 4 lung cancer in late 2017. He passed away at the age of 49 while receiving treatment in China in 2019. Facing sharp public criticism, the government appointed on Tuesday Disease Control and Prevention Directorate General secretary Achmad Yurianto as the spokesperson for all coronavirus-related matters.Read also: ‘It’s our nation’s right to rely on the Almighty’: Minister justifies calling for prayers in coronavirus battleIndonesian Public Relations Firm Association (APPRI) chairperson Jojo S. Nugroho said Yurianto’s appointment, despite coming too late, was a good step toward ensuring effective communication that could cut across the widespread misinformation about the virus as well as the efforts of some politicians to seek publicity by issuing baseless statements. He also urged the government to form a specific crisis management team in anticipation of a domestic outbreak.”Preparations should have been made since late December 2019 when the outbreak was first reported. However, it was not handled seriously […] a crisis communication team was not formed to anticipate the outbreak. As a result, hoaxes have spread and the government has instead been busy clarifying misinformation,” he told The Jakarta Post.He said the public’s criticisms of Terawan were justified, as the minister’s statements did not carry a “sense of crisis”, both in content and in gesture.”Quoting WHO director general Tedros [Adhanom], our biggest enemy is not the virus itself, but fear, rumors and stigma. Our strengths should be in facts, scientific explanation and solidarity,” he said.Topics : read more
Press Association The 23-year-old began it last month by missing the halfway cut in Abu Dhabi in the very week he signed a multi-million pound contract to use Nike clubs. He shot two rounds of 75 there and exited after an approximate four-over-par 76. Next week he defends the Honda Classic in Florida. McIlroy becomes the third top seed in the last four years to go out straightaway. Steve Stricker lost to Ross McGowan in 2010 and last year it was Luke Donald to Ernie Els. Donald, seeded third this time, was relieved to be still in the event, a birdie on the last needed to see off the challenge of German Marcel Siem. Lee Westwood did go out, though, losing on the first extra hole to Spaniard Rafael Cabrera Bello, while in the other all-Irish clash Graeme McDowell defeated Padraig Harrington one-up. There were wins too for Ian Poulter and Justin Rose, but all three Scots in the field went out. Dubai Desert Classic winner Stephen Gallacher lost 2&1 to 2010 winner Ian Poulter, Paul Lawrie found American Scott Piercy too hot to handle and lost 4&3, then Richie Ramsay could not hold onto a two-hole after 11 playing fourth seed Louis Oosthuizen. The South African won on the 17th. Jamie Donaldson, the only Welsh representative, was going home too. He lost 3&2 to Thorbjorn Olesen, the Dane he pushed into second place in Abu Dhabi last month. English duo Chris Wood and David Lynn were hoping to pull off upsets against Masters champion Bubba Watson and US Open champion Webb Simpson, but it was not to be. The Americans won 2&1 and 5&4 respectively. Woods, beaten 2&1 by fellow American Charles Howell in a first round still to be completed following Wednesday’s snow, has the comfort of knowing he has already won a title this year. But world number one McIlroy, who lost on the final green to 68th-ranked fellow Irishman Shane Lowry, will know there are more questions coming after what has to go down as a shocking start to the season. Rory McIlroy and Tiger Woods both fell at the first hurdle as the snow-affected Accenture Match Play Championship finally got under way in earnest in Arizona. read more