Aoife McGuinness, neuroscience consultant at HeyHuman, looks at ways brands can use neuroscience to tap the healthy snacking trendHow can brands communicate snacks’ health benefits in a busy retail environment, where they’re found nestling against high-fat, high-salt, high-sugar indulgence items and other mainstays of traditional permission snacking?Cues can often be taken from neuroscience. Understanding what makes people tick, down to visual, verbal, tactile and even aural touchpoints – every stimulus has the potential to create a mood, a feeling and a propensity to behave.Brands like Graze and Propercorn, for example, are known for their range of healthy snacks. Both place their calorie counts front and centre, along with key healthy ingredients such as nuts, oats and fruit. Making these instantly visible and at the top of the ingredients hierarchy plays to customers’ perception, when they are browsing the aisles, that these items are healthy alternatives.Packaging design and colour schemes always play an important part in communicating key brand messages. Every category has its own palette to paint staple products and ideas, and healthy snacking is no different.Again, Graze and Propercorn use warm, inviting pastel tones to catch shoppers’ attention and stand out on-shelf by straying away from the bright, primary, blocky reds and yellows often associated with fast-food brands. Walkers’ Sunbites also does this, boasting a mild, relaxing colour scheme and typography that reflects healthy choices.In work with breakfast biscuit brand BelVita, HeyHuman found something of a middle-ground. We set up an experiential stand in Charing Cross station and encouraged commuters to sample the biscuit. The simple message of ‘Good morning’, combined with live piano-playing and a more muted yellow colour scheme, seemed to cut through the noise.It was gentle, yet effective, highlighting BelVita’s status as a simple brand to process – not claiming to be the purest option on the market, but providing a slow release of energy and responding to the needs of early-morning commuters.In snacking, there’s a tacit understanding that whatever you’re consuming is a treat – and the unhealthy ones have just been better at communicating this. It’s time for healthy snacks to do the same, but with a focus on health cues.So, wherever you are targeting consumers, the key is to keep it simple, keep the colours, wording and imagery consistent with the healthy snacking category as a whole, and highlight the most important health factors first.
Load remaining images Umphrey’s McGee wrapped up their run in Tennessee in fine fashion last night, performing a three-set masterpiece in Nashville, TN’s Ascend Amphitheater after spending the previous two nights in Memphis and Knoxville, respectively. With one bold move for faithful Tennessee fans, the band brought out members of the Nashville Symphony for the entirety of their second set, playing five original songs together.The show opened, and closed, with “Bridgeless,” and the first set was jam-packed with UM goodies. “Tribute to the Spinal Shaft” -> “Make It Right” was a masterful change, and jams like “Comma Later” and “Utopian Fir” kept things going in fine fashion. Steely Dan’s “Reelin’ In The Years” closed out the set. Next up was a collaboration with the Symphony, as the band worked through five of their biggest hits in “Deeper,” “Educated Guess,” “Rocker 1,” “Hajimemashiste,” and “Mantis.”Not content to give fans just two sets, Umphrey’s returned to close out the show with a rocking third set. “Wappy Sprayberry” led the charge into “JaJunk,” before relatively-new song “Speak Up” rocked the amphitheater walls. “August -> Out Of Order” came next, before a delightful rendition of “In The Kitchen” that ultimately led the band back into “Bridgeless” to close out the set. It was a cover of Led Zeppelin’s “Fool In The Rain” that would ultimately close out the show, a playful nod to the rains that showered fans earlier in the night. The selection served as the lone encore atthe end of a great night of music.Check out the full setlist and some video clips from last night below, courtesy of UM on Twitter and fans on Instagram.Setlist: Umphrey’s McGee at Ascend Amphitheater, Nashville, TN – 8/20/16Set One: Bridgeless -> Made To Measure, Tribute to the Spinal Shaft -> Make It Right, Comma Later -> Utopian Fir -> Reelin’ In The YearsSet Two: Deeper*, Educated Guess*, Rocker 1*, Hajimemashiste*, Mantis*Set Three: Wappy Sprayberry -> JaJunk, Speak Up, August -> Out Of Order, In The Kitchen -> BridgelessEncore: Fool In The Rain [Photos from ©Phierce Photo by Keith G] read more
Divers working for the Palm Beach County Sheriff’s Office are busy looking for evidence from a sunken car that could help in a nearly 30-year-old killer clown case.Cold case detectives believe that the items might be tied to the May 26, 1990 fatal shooting of Marlene Warren in Wellington.Warren was shot at her door in the Wellington’s Aero Club community by someone wearing a clown suit.Detectives arrested Susan Keen-Warren and charged her with murder in the case in September 2017. She has pleaded not guilty and is awaiting trial next year.The detectives think the clown costume and murder weapon could be inside the getaway car.John Moran Jr., whose father John Moran Sr., worked with Marlene Warren’s husband, Michael, at the time, tells a local TV station, “Have you ever heard of a deathbed confession? My father told me everything that happened before he died. I knew where the car was. I knew who planned it. I knew where the gun was at.” He adds, “On his death bed, he told me that car would get me anything I ever wanted from Mike Warren.”Michael Warren, who is a former used car dealer in West Palm Beach, served prison time for crimes including grand theft, odometer tampering, and racketeering. He has denied involvement in his wife’s murder.He later married Sheila Keen-Warren.The younger Moran says Michael Warren tried to bribe him after Keen-Warren’s arrest.A search warrant issued for Warren after his wife’s arrest show a review of Moran Jr.’s phone records and charges including homicide and witness tampering. However, he has not been charged with any role in the murder.Detectives say they have partially confirmed Moran Jr.’s claims.Records show that someone used a burner phone to call Moran Jr. around the same time he says Warren started calling him. Owners of burner phones are not required to register their names.However, the phone’s call log also shows the burner phone was used to contact Keen-Warren’s defense attorney, Richard Lubin, several times.Detectives have located a 1982 Audi 4000s in the spot where Moran Jr. claims he and his father dumped the “second getaway car” that was full of evidence. However, Moran says it is the wrong car, as the getaway car is thought to be a Chrysler LeBaron.Lubin says, “I do know enough about this case, not from the discovery process, but from my knowledge of the case, that she’s innocent.” read more
Share This StoryFacebookTwitteremailPrintLinkedinRedditDENVER (AP) — Kyle Gibson pitched into the seventh inning for his first win with Texas and newly signed Derek Dietrich hit a two-out, three-run home run in the eighth as the Rangers beat the Colorado Rockies 6-4 Saturday night for their season-high fourth consecutive win.Shinn-Soo Choo had three hits and two RBIs and Jose Trevino also had three hits for the Rangers, who ensured their third straight series win. They moved a game above .500 for the first time since a season-opening win over Colorado in Texas.“I experienced it a little bit last year, where starting pitching brings consistency every day, but the offense brings confidence,” Gibson said of the Rangers’ recent strong play. “The offense is kind of rolling a little bit. The bullpen’s been doing a great job. The day-to-day confidence comes from scoring runs and they’ve done a good job doing it.” Associated Press “I think it has a lot to do with my routine and my preparation,” Dietrich said. “I prepare the same way each and every day. I did it all offseason, did it during the in between time. … The most successful hitters I’ve been around, stick to their routine and trust it.“I’ve played baseball a long time, it’s just rolling now.”In the eighth, he hit the first pitch he saw from Carlos Estevez, driving it the opposite way into the left field bleachers for his first homer with the Rangers.The Rockies broke on top on Wolters’ two-run double in the second inning but the Rangers generated plenty of baserunners against German Marquez (2-3) and managed to chip away at the lead despite a Colorado defense that turned three double plays.Choo’s RBI singles in the third and fifth innings pulled the Rangers into a 2-2 tie. Isiah Kiner-Falefa reached on a fielder’s choice for the first out in the fifth and Willie Calhoun followed by lining out to third baseman Nolan Arenado. But Arenado threw wide of first for an error trying to double up Kiner-Falefa, allowing Jose Trevino to score from third with a go-ahead run. Trevor Story had three hits and Tony Wolters had a two-run double for the Rockies, who have lost five of six since an 11-3 start. Charlie Blackmon broke out of an 0-11 run at the plate with an eighth inning triple, leaving his batting average at .438.“We came in with a fire,” Wolters said. “We want to win every series, but that’s pretty hard to do. We’re up for the challenge and I feel like we’re coming together. We’re not letting these losses kind of affect us. We’re just moving on. Next day.”Gibson (1-2), who signed with Texas in the offseason after spending the first 10 years of his career with Minnesota, went 6 1/3 innings and allowed two runs on seven hits. He struck out two and walked one in his first career appearance against the Rockies. Rafael Montero worked the ninth for his fifth save, allowing an unearned run after leadoff man Raimel Tapia reached on catcher’s interference.Dietrich, who hit a career-high 19 home runs for Cincinnati last season, joined the Rangers on a minor league deal Monday after being released by the Chicago Cubs a week ago. He was signed to a major league contract Tuesday and activated by the Rangers and has been making an impact ever since. Gibson, Dietrich lead Rangers to a 6-4 win over Rockies Marquez went six innings and allowed nine hits and three runs — two earned. He walked two and struck out three. REFLECTIONS ON A GEMThe complete-game victory by the Rangers’ Lance Lynn on Friday was just the eighth time in the history of hitter-friendly Coors Field in which two or fewer hits were allowed over a nine-inning game. Lynn, who improved to 3-0 with a 1.11 ERA on the season, was also the first opposing pitcher to go the distance at the park and limit the Rockies to two or fewer hits without issuing a walk. “It goes to show you how overpowering his fastball really is and how much life is on it,” teammate Todd Frazier said. “It’s fun to play behind him. He works quick, he’s got energy, he’s got passion.”TRAINER’S ROOMRockies: INF-OF Chris Owings missed a second consecutive game with a strained left hamstring. He left Wednesday’s game against Arizona early after sustaining the injury running out a groundout. August 15, 2020 UP NEXTRangers: LHP Kolby Allard (0-0, 1.00 ERA) is pitching off a career-high seven days between starts. He allowed two hits in five scoreless innings in his last outing against the Los Angeles Angels. Left-handed hitters are 0-5 with five strikeouts against him this season.Rockies: RHP Jon Gray (0-2, 6.41 ERA) was roughed up in his last outing against Arizona, giving up eight runs on 11 hits in 3 1-3 innings. But he has had success in interleague play, especially at Coors Field, where he’s 4-0 with a 1.85 ERA in six career games against AL teams.___More AP MLB: https://apnews.com/MLB and https://twitter.com/AP_Sports read more
Share FSB selects Glenn Elliott as new COO August 12, 2020 StumbleUpon BGC: Charities win big as bookies take beating in Britannia Stakes June 19, 2020 Paddy Power Betfair (PPB) US subsidiary FanDuel has announced that it will optimise its full marketing suite utilising Fresh8 software.Updating stakeholders, FanDuel is set to integrate Fresh8 ‘machine optimised assets’ across its entire marketing/advertising inventory, operating across all active US state markets.The partnership will see the US betting operator move to significantly improve its audience engagement across programmatic, social, display advertising whilst delivering further marketing dynamics for FanDuel sites.Aaron Dugan, Head of Online Marketing at FanDuel, commented “the Fresh8 self-build technology enables us to massively scale our advertising effectiveness. The real-time nature of sports betting means manually built campaigns are no longer viable. Fresh8 helps us distribute our proposition in real time and at massive distribution scale. As soon as a bet is available in our platform, Fresh8 ensures it is also front and center in every display, affiliate, and social advert we have.”Fresh8 creates optimised marketing assets from an operator’s wagering and CRM data. This optimises an operator’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.Andrew Sharland – Fresh8Backing FanDuel Andrew Sharland, CEO at Fresh8 Gaming, noted “We are excited to be working FanDuel, the early market leader in the USA who already have a fantastic brand recognised across the country. We are delighted FanDuel chose us to help them achieve advertising scale across channels as they expand state-by-state across the USA including helping them activate their tier 1 media company relationships.” Alex Gersh returns to betting as Sportradar CFO July 13, 2020 Related Articles Submit Share read more